Ambition

Cosha Hayes

What makes Cosha Hayes the woman she has become? Cosha is a woman who wears many hats. Through her life struggles, she started what she simply puts it, a “Brand New Me.” After being in one disappointment to another, she relied on her faith and initiative to begin writing as a means of self-therapy. What she found in her writing is an opportunity to publish her writing material to what is now her first novel, “Misconceptions.” Certain things in her life transpired, were the stepping stone to publish “Misconceptions.” A brand new Cosha Hayes adventured off as her company’s name, Bran Nue Productions located in Baton Rouge, LA. Her goal was and still is, to become a brand new person. That’s right, though her circumstances had her pinned down, she struggled to break through those circumstances and refocus herself on no one other than, “self.”  As she started her journey as a new author, she later realized in two years how she transformed from being an author but a manager for her two sons, (Kyler and Kaleb). A single mother working full time and balancing work and family was not easy for the entrepreneur woman. As a mother, she is elated to see that her sons are following their mother’s footsteps towards entrepreneurship. Her son Kyler designs his T-shirts Skayte and the youngest, but brilliant minded Kaleb composed his own book, “The Funny Chaps.” Being a single mother, a woman, in college, hardworking Cosha has sacrificed all into molding her sons to be not a statistic, but someone who stands for something that is positive.  Never has she imagined then where she would be now.  As she mentioned, nothing was pre-planned including her book. Her doors of opportunity opened when she published her first novel. Who what have ever thought, her business  consists of being a manager for her children’s businesses, publisher, owner of Bran Nue Shoes, an advocate for young upcoming entrepreneurs, Louisiana Divas and with Cosha Hayes, the list goes on.

In every business venture Cosha signs on, it’s all to motivate and inspire others. Her passion is derived from the sincerity of her heart. On the flipside, though she has compassion in what she does and understands why she does it, discouragement still can easily creep in. Opportunities later presented itself after publishing her first novel: lack of support, inadequate marketing of products/services and resentment from peers and friends escalating as far as stalking. Though, she knows that the most motivation a person can receive is from self, as a human being and with emotions, the disruptive reactions she received from others still was quite concerning for her. To overcome those opportunities, she went back to the basis by revisiting her faith, acknowledging the power in prayer, stopped worrying about others opinions of her, and implemented a solid plan for herself and her business.

Her plan to success is relying on mentorship; surround herself with positive ambition people, attending informative conferences, and learning how to expand her marketing skills. In addition to life balance, she became organized, lives by a  to- do – list and weekends are only for her children and family. What thing she acknowledges as a business woman is that she wants Bran Nue Productions to leap beyond the state of Louisiana. Cosha mindset is not on a local level but on a global level, and she recognizes a change soon will need to come. It’s her future goal to start working her business full-time and relocate elsewhere where opportunities are better and doors opening much sooner for her businesses.  Cosha expresses that she will always place God first and continue to develop good relationships with good business minded, successful people. She looks forward to her new projects including Louisiana Divas, which depicts real-life testimonies of four women. Her expectation is to make Louisiana Divas a household name to many. Young Entrepreneur Initiative (YEI) is a direct reflection of her children as she expressed. This program is to assist other young people such like her sons to become an entrepreneur by equipping them with the basic fundamental knowledge to begin the process of their businesses. Her consulting business is to direct other self-publishing authors to fulfill their dreams of becoming an author. As she was a new author, and not knowing little about the process of publishing is her guidance now to detour other upcoming self-publish authors to avoid. Bran Nue Shoes are derived from her love of quality and affordable shoes. Her mission for her shoe line is to attract many consumers who has the same expectation of good quality but affordable pricing.

Cosha Hayes last thoughts are never to give up on what is dear to your heart. Set realistic goals and reach for the stars. Friends and colleagues will come and go, the key to opening the door of your future and dreams, is to walk through and not look back.